The EU poultry market is seeing a growing demand. In the USA, the government launched program combined with export demand has lead to an almost 300% increase in the price of frozen chicken leg quarters within a span of 2 months.


The European Commission proposed a new, single framework for the promotion of agricultural products on the internal market and on third country markets. Under two existing Council Regulations, Member States may carry out promotional measures for certain agricultural products both on the internal market and on third country markets. These measures are co-financed by the EU budget up to 50%. The aim of these schemes is to boost the image of these products in the eyes of costumers.


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Russia

A huge market with a population of 145 million, Russia remains a driving factor when meat trade is concerned. A huge consumer of South American beef this market very often determines globally the price for the whole sector. Beef constitutes about 40% of local meat consumption. It is a market closely observed by the meat trade experts. It’s opening may mean a renaissance for a whole industry. It’s closure may bring lots of companies to their knees or even ruin them. Brazilian and Argentinian beef are preferred but when those markets are out of the game, the country also seriously takes into account EU pork. The country meat consumption potential exceeds by far it’s production capacity in meats like beef, pork but also poultry. Domestic meat production is less than 2 million tons, while consumption level is approximately 55-60 kgs per capita which roughly makes 8 million tons for the whole country. So far, the state has only tried to regulate the quotas for meat-processing factories. The local knowhow we have about consumption is of utmost importance for our success on this market which is often characterized by great regulatory and price oscillation. Russia together with the former communist bloc countries such as Armenia, Azerbaijan, Byelarus, Georgia, Kazakhstan, Kyrgystan, Moldova, Ukraine, Turkmenistan, Uzbekistan, Tajikistan are still referred by some meat specialists with the general name “Russia” because of their many common characteristics concerning meat consumption in this region.

 

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