The EU poultry market is seeing a growing demand. In the USA, the government launched program combined with export demand has lead to an almost 300% increase in the price of frozen chicken leg quarters within a span of 2 months.

The European Commission proposed a new, single framework for the promotion of agricultural products on the internal market and on third country markets. Under two existing Council Regulations, Member States may carry out promotional measures for certain agricultural products both on the internal market and on third country markets. These measures are co-financed by the EU budget up to 50%. The aim of these schemes is to boost the image of these products in the eyes of costumers.