The EU poultry market is seeing a growing demand. In the USA, the government launched program combined with export demand has lead to an almost 300% increase in the price of frozen chicken leg quarters within a span of 2 months.


The European Commission proposed a new, single framework for the promotion of agricultural products on the internal market and on third country markets. Under two existing Council Regulations, Member States may carry out promotional measures for certain agricultural products both on the internal market and on third country markets. These measures are co-financed by the EU budget up to 50%. The aim of these schemes is to boost the image of these products in the eyes of costumers.


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Europe

The EU is a major meat producer in global terms. It accounted for more than 15 % of world meat production and around 13% of world trade in meats even before its enlargement with 10 new member countries in 2004. Of all the types of meat produced and traded, traditionally the pork meat sector is the most important. The addition of 10 more countries in 2004 to EU’s already tremendous pork meat production capacity is estimated to have added around 1 million metric tons to the total pigmeat production, thus further boosting the competitive edge of the EU in the sector. The biggest pork producers in the EU are Belgium, France, Germany, the Netherlands, Spain and UK while in the beef sector Ireland takes the lead. Besides this two main meat types (beef/veal and pork meat), another two leading meat sectors remain the poultry sector and the sheepmeat/goatmeat sectors. The recently integrated Central Europe and the awaiting its EU integration Eastern Europe, Russia and Ukraine as well as their satellite countries remain important consumers of EU fresh and frozen meats and will have to redifne their meat consumption/production habits with the redrawing of the map of the European Union.

 

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